What is SEO?
White Marketing Techniques for Website SEO
White marketing techniques refer to ethical and correct practices to bring organic traffic to a SEO optimized website. SEO is the abbreviation for Search Engine Optimization and represents an active practice of optimizing a website in order to increase the organic traffic the site receives from search engines.
It consists of making the site search-engine friendly, by adding SEO content, thus getting higher positions in search results. Optimizing a website for search engines requires looking at many unique elements but it is a great white marketing strategy for increasing the site’s relevance.
Unlike an advertising campaign, the SEO process has long-term results: for instance, the increased number of organic traffic visitors doesn’t end when the optimization process ends.
The final goal of a SEO optimized website is to increase the organic traffic coming from the search engines.
Why Does my Website Need SEO Content and Marketing?
As you might already know, the majority of web traffic comes from search engines like Google, Yahoo! or MSN – the so-called “organic traffic”. If your site cannot be found by search engines, people who want what you have on your website cannot access it unless it is SEO optimized. Search engines are the primary navigation method for most of the internet users, thus whatever you offer – information, services or products – is mostly promoted through search engines.
Studies and experience have shown that search engine organic traffic can make or break the success of an organization. Targeted visitors to a website can provide publicity, revenue and exposure. Investing in SEO optimization and white marketing can have an exceptional rate of return.
SEO Techniques Help to Increase Web Traffic to Your Site
1. On-site SEO
On-site SEO represent a set of changes to the website. Firstly, the most important is content optimization according to the selected keywords. A good site structure will help with the page rank increase, which is a pretty good indicator of a quality website. It will also help increase web traffic to the site as the page rank is taken into account on SERPs. Some of the on-site SEO techniques are one time changes; others require constant updates in the future:
Some of the aspects of the on-site SEO step:
- Improves the HTML structure
- Determines the optimal keywords for every optimized page in the content optimization process
- Keywords position
- Sitemaps
- PageRank distribution inside the site
- Content freshness
- URL structure improvement
On-site SEO it’s a good starting point for a website with ambitions. The increase of web traffic is a difficult thing to do but once you get the hang of it, through content optimization and the above techniques, the site will be ready for off-site SEO. The page rank increase should also follow due to this optimization process.
2. Off-site SEO
Off-site SEO is actually a link-building process. Some of the sources for gaining new inbound links are:
- Directory submission
- Own network of sites
- Partner sites
- Press releases
- Link exchange
- Newsletters
- Dedicated blog
3. Follow up
This step follows the optimization process and implies monitoring the results of the on-site SEO and off-site SEO through one or more analytics tool to observe the overall status of the website and also to make the necessary modifications. It analyses the increase of web traffic to the site and its various sources and types of visitors.
Analysis of the results and establishing the next required steps is a continuous optimization process. Its goal is to constantly refresh the site’s content and inbound links. Content optimization is also a continuous process, since keyword searches, as well as traffic, is in a constant flux.
If you are not convinced yet that your website needs SEO, let us add the fact that although SEO seems a big investment of time and money, at first, it can have an exceptional rate of return and bring a considerable increase in web traffic and potential buyers. This happens mainly because it’s effects are not limited by the duration of the SEO process.
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